Resell Rights Products
This is the eleventh tutorial in the ‘Journey Into Internet Marketing’ tutorial series. This one is all about Resell Rights products, what they are and how you can use them to start generating an online income pretty much straight away.
If you have not done so, it is recommended you read over Part 10 – Introduction To E-mail Marketing first.
We begin by looking at what Resell Rights products are plus how and where you obtain them.
Whenever you buy any form of digital information product, it comes to you with a license attached. This license dictates what you can and cannot do with the product that you have just bought and/or downloaded.
For example, the majority of products that are sold through a network site like Clickbank carry a ‘personal use only’ license.
As this would suggest, you buy the product and you are the only person who is allowed to use it unless there is a license ‘document’ attached that states otherwise. In fact, if you buy a product which is strictly ‘personal use only’, you are not supposed to allow even your closest family to use it, technically speaking.
Although in the interests of clarity they should do, not all products have a written license document at all. In this case or if there is any other reason to doubt what right you have to a product, it is always safest to assume that it is ‘personal use only’.
The reason that this is the safe option is because digital information products can come with many different types of license attached. In each case, the license grants different rights to do certain things with it.
You need to be able to interpret different forms of license so you understand what you are and are not allowed to do. A ‘personal use only’ license is by definition the most restrictive.
Next in the pecking order is a product with a ‘Resell Rights’ license. This generally means that you have the right to sell the product as it is, but anyone who buys from you does not have the same right. In other words, the license they buy from you is a ‘personal use only’ license.
Nevertheless, because you have the right to resell this product, what you buy when you spend money on a ‘Resell Rights’ product is a business opportunity.
Often times, a ‘Resell Rights’ product package comes with everything you need to start selling that product included. For example, there might be a pre-made sales page and a download or ‘thank you’ page included in the package.
There could be other resources included that are designed to make the sale easier. There may for example be a ready-made squeeze page, a series of outgoing autoresponder messages that you can use with new e-mail subscribers, advertising materials and the like.
When it comes to what you get in the ‘Resell Rights’ package, it’s very much a ‘case by case’ situation. Even so, a package like this represents a ready-made business with a product that you can start selling straight away.
Under normal circumstances, if you buy a product with ‘Resell Rights’ attached, it is more valuable to you than an equivalent ‘personal use only’ product because you can make money by selling it.
Consequently, you might expect to pay more for a product with ‘Resell Rights’ license than you would for the personal use equivalent.
Next on the license ‘scale’ are products which have ‘Master Resell Rights’ attached. In this case, you can sell the product, and the customer who buys from you has exactly the same rights.
The rights that attach to the product when your customer sells it will depend on the terms of the ‘Master Resell Rights’ agreement that you obtain. This should dictate whether your customer is allowed to sell ‘personal use’, ‘Resell Rights’ or even ‘Master Resell Rights’ when they sell it to their customers.
Nevertheless, when you buy and sell a product with a ‘Master Resell Rights’ license, you are able to offer your customer a business opportunity, a way of making their money back. Consequently, a product with this ‘higher grade’ license is likely to be more expensive again.
Finally, you have products that come with ‘Private Label Rights’ or PLR attached. Most commonly, a PLR license is an unrestricted one meaning that you can do anything you like with the product.
For example, if you acquire a PLR e-book, you could rewrite it and publish it as your own work, break it down into a series of articles or special reports, use it as outgoing autoresponder messages and so on.
Alternatively, you could sell the whole package to your customers ‘as is’ and grant them exactly the same PLR license so that they now have products around which they can build a complete business.
Consequently, high-quality products that have a PLR license attached should in theory be the most expensive of all digital information products.
A Note of Caution
It is important to understand two things about the license that you acquire with any digital information product you obtain.
Firstly, every suggestion in the last section of this tutorial should be read as general guidelines only.
For example, whilst the theory is that PLR products should be the most expensive, there are many places where you can pick up a truckload of PLR content completely free. Obviously, if you can get this content for free, so can every other net user. Thousands of would-be online entrepreneurs have already grabbed these PLR products so their real value is now virtually zero.
Secondly, there are no industry agreed rules as to exactly what any of the license descriptions actually mean. For example, some ‘Master Resell Rights’ products entitle anyone who buys from you to sell ‘Resell Rights’ whereas they will only be allowed to sell ‘personal use’ rights in other circumstances.
In addition, whilst most PLR products are unrestricted, some carry restrictive licenses even though they are still termed PLR.
All this may seem very confusing, but in fact it makes things extremely simple because there is one golden rule that you must always follow.
As you now know, when you buy or otherwise obtain a product that has anything other than a ‘personal use only’ license attached, you buy a business opportunity. You have a product and you have the right to resell immediately, meaning that you can use ‘Resell Rights’ products to make a lot of money.
But, before doing so, ALWAYS read the license agreement even if you are completely convinced that you know what you have bought. The license agreement should spell out exactly what you can and cannot do with the product.
Breaching the terms of the license agreement can get you in a lot of trouble and as with any legal matter, ignorance of the rules is no defence!
Don’t let an opportunity turn around and bite you…
Once you have a product to which you have ‘Resell Rights’, the first thing to do is open the product folder to see what you’ve got in there. This is a fairly old product to which I have ‘Resell Rights’ that is on my hard drive:
Let’s see what’s inside:
The product is on the right, the sales page on the left and the license below. The first thing is to establish the exact rights from the license document:
It’s clear that we have full Resell Rights which makes everything very straightforward.
Within the ‘Sales Page’ that came with this product, there are two ready-made web pages together with the images folder:
Both of these web pages will need modifying before I can publish them on the net to sell this list building product.
Before making any modifications, you should understand exactly what the role of each page is in the sales process. Understanding this ensures that you know what these pages do in case you have to make your own pages instead of using ready-made ones.
Let’s walk through the sales process step-by-step:
The visitor comes to your sales page, likes the product and decides to buy. There must therefore be a payment button on the sales page to enable this. Clicking the payment button redirects the prospect to your payment processor. They take the payment and deposit it in your account after which they transfer the new customer to your download page. The product (which should be in a zip file to keep the product package together) should be on your web hosts server. The customer clicks the download link that you have added to your download page and they are given access to your download zip file. To maximize your profit, you should, if possible, have another link on your download page that will take your new customer to another complementary product offer when they click it. Many of your new customers will click this link and a surprisingly large number of them will buy it (they are already in a buying mood!).
To start to personalize the ready-made site, I need to open the sales page to change a few things such as the name at the top and the site details at the bottom.
To do this, you need an HTML editor. If you don’t have one, download and install the free Kompozer Web Editor as it is perfectly suited to a job like this.
Once the software is downloaded and installed, open the ‘index’ page template with Kompozer:
Now, scroll down the page to make the necessary changes. For example, I would replace the name seen here with my own:
I would do the same with the name and site details at the bottom of the page too. I would also need to add a payment button to the index page, but this is something we will look at in more detail in the next section.
Before doing so, let’s look at the changes that will be needed on your download page. The first thing to change is the name of the page. If the page where people get access to your product is YourSite.com/download.html, anyone can guess it. Leave it like this and you’ll shift lots of product but 99% won’t be paid for!
Instead, give it a random name like xQn7Yfy09mR2.html. Do the same with the name of the zip file that contains your product as well.
On the download page itself, there are several modifications needed:
At the top of the page, you should tell the new customer who your payment processor is in case a charge appears on their credit card (1). Next, add the link to the zip file which contains the product download (2) and finally there is the link to another complementary product (3).
Incidentally, whether you have a premade download page, are using a template or even creating the download page yourself, these three things should always appear on the page in a similar manner to this.
Apart from inserting the payment button on the index page, the site is now ready for uploading.
This is how you do it.
To transfer the site files from your computer to your web hosts server, you need an FTP program, software that facilitates the necessary transfer.
When you initially open the FTP program, you will see one window in which you can see the files on your own local machine:
What you need to do is register the details of your website so you can connect your local machine to the server where your site is hosted. With Core FTP, click ‘File’ at the top left, then ‘Connect’:
This ‘pops-up’ the connection window in the center of the screen. Enter the information about your site as indicated, giving the connection a recognizable name:
All of this apart from the name you choose (I always use initials) will have been supplied by your web host. After completing these details and assuming everything has gone as it should, a second window should appear which shows all of the files on your server on the right when you click the ‘Connect’ button at the bottom of the pop-up panel:
Now all that is needed is for you locate the site folder on your local machine and open it out so that all of the individual files can be moved across. You then drag them to the ‘public_html’ folder on your hosting account:
All being well, that will be the job done.
Except we have not added the payment button yet, so we are not quite ready to publish the site…
There is no sense in making payment processing any more complex than necessary at this stage. PayPal are perfectly suited for this kind of project, so I would recommend that you use them to collect your customer payments.
To accept online payments through PayPal, log into your account or open one if you have never used PayPal before. Click the ‘Merchant Services’ tab at the top of the page:
Next, look for the ‘Merchant Payments Standard’ link on the left:
Click the link and you’ll see the different payment button options. You are selling a single item so you want the button at the top left in this shot:
Click the ‘Create one now’ link beneath the button.
There are three PayPal setup screens. For what you are doing here, screens 1 and 3 are the ones that need your attention.
At the top of screen 1, you need to add the product name (1) and the price you are going to charge for it (2):
In terms of the price, something like this should sell at around $10-20 but check the license because there will sometimes be a minimum price that you must charge. If not, it’s your decision.
Finally, there is the appearance of the payment button that will appear on your site (3). Once you are a little more experienced, you can set up a ‘bespoke’ payment button but for now, I suggest that you leave the standard PayPal button as it is. Internet users are very familiar with this image so this helps them to feel more comfortable with your offer.
You don’t need to change anything else on this first page, so scroll to the bottom to click the link to the third page:
On this third page, there are three changes or additions needed.
First, the default setting is to ask the customer for a shipping address (1).
You are not going to ship anything – the product will be digitally downloaded – so change this to ‘No’:
Next, input a page to which PayPal should take the prospect if they decide to cancel at the last minute (2).
It won’t happen very often but if it does, you should try to salvage something from this last minute change of heart. In this case, I have linked to the extra product which would otherwise be presented to the new customer from the link on the download page.
Finally, you add the ‘encrypted’ link to the download page (3) so that they can grab their product once PayPal have cleared the payment.
That’s it, you scroll to the bottom and click the link to create the payment button. You now have a page of code that looks like this:
Click ‘Select Code’ and copy it. Paste it into a text file and save it so that you have it on hand.
Now, open the product sales page in your HTML editor and paste the code wherever you want the payment button to appear.
If possible, always have one near the top of the page (use it to break up the text at a point where it looks too ‘wordy’) for quick decisions makers. There should be another at the bottom for those who read everything before deciding what to do.
Okay, with your payment button added (check that it works now!), you are ready to upload everything to your server via FTP and start selling!
‘Resell Rights’ products and those with other ‘flexible’ license variations enable you to start selling your ‘own’ product straight away instead of relying entirely on affiliate products.
Using ready-made products that you can turn around and sell with a minimal degree of work is the quickest and easiest way of doing this.
It is now recommended you proceed on to Part 12 – Sales Copy.