Where To Next?
If you have not done so, it is recommended you read over Part 20 – Outsourcing and all previous tutorials first.
This is the 21st and final ‘episode’ of ‘Journey Into Internet Marketing’. In this last lesson, I am going to summarize the whole tutorial course and point you in the right direction for the future.
Even more importantly, I am going to tell you exactly what you should do with all of the learning you have acquired.
‘Journey Into Internet Marketing’ is not a course based on hypothesis and theories. Instead, it is a course that I have put together based on what I have learned through experience in online marketing over the years.
From your perspective, perhaps the most important thing to appreciate is that online marketing is a real business that follows real business rules.
There are for example no ‘magic secrets’ that will enable you to become an overnight success story nor are there any ‘hidden keys’ that allow you to unlock the ‘money door’ immediately.
Instead, even the most successful people in the online marketing industry started off with one very small and extremely tentative step into the world of Internet-based business.
To achieve online marketing success, you must learn the business from the ground up, taking as much time as you need to master it.
In the same way that you couldn’t decide to be a lawyer today and open a lawyer’s office tomorrow, you shouldn’t expect to come into online marketing and make a fortune immediately.
You must begin at the very beginning, which is why this tutorial course has been put together in such a step-by-step manner.
It is also the reason why you should have worked your way through each individual tutorial without missing anything out.
This course is the direct result of often painfully-learned experience. In the absence of a down-to-earth, straightforward course like this one, I learned by making mistakes and lost a lot of money along the way whilst doing so.
This is not about theories and ideas. Instead, this is a 100% practical guide to exactly what is needed to get your online marketing career off the ground.
Many of the things I’ve included are things that I still do every day – making sure my sites are optimized for the search engines, creating marketing videos and the like – and every single thing works.
Now, I am not saying that what you have read is the only way of achieving online success – quite the contrary, the tutorial series is just an introduction to Internet marketing as a whole.
The point is that these are marketing tactics and strategies that I know will work for anyone who is willing to put in the necessary effort for a fact.
Achieving online marketing success isn’t rocket science. There are no shortcuts or magic mirrors that will enable you to become an overnight success story. Instead, it’s a step-by-step process where you build from the ground up at your own speed using the resources you have available to you.
You will hear it said that people come into online marketing for many different reasons. In my experience however, everyone comes in to online marketing for the same reason, which is because they need money.
The reason why they need cash differs from person to person, granted, but the underlying driving force for becoming an online marketer is always cash.
Online marketing is an incredibly exciting and effective way of generating additional income. But if your Internet business is to put money in your bank account, there are several important requirements.
Firstly, you need a realistic, practical online marketing guide that you can follow. ‘Journey Into Internet Marketing’ was created to provide this guide.
Next, you need a plan. The reason that this course has been arranged in a step-by-step manner is because this allows you to develop and grow your business in a logical manner, effectively providing a framework.
But the third requirement, the one single aspect without which you will never achieve anything is something that only you can provide.
Without action, nothing ever happens and your bank balance will not look any different in a month or a year or even 10 years time.
You can have all the information in the world at your fingertips and it means nothing in achievement terms if you don’t take action.
Equally importantly, you have to understand exactly what action is and what it is not. It is focused action that generates success.
As an example, you’ve been introduced to the concept of marketing through niche forums earlier in the course.
Marketing through an appropriate forum is part of how I define focused action. Spending all day idly reading forum posts is not.
When you take action using the materials in this course, you must have a very clear idea of what you hope to achieve by doing what you are doing.
Action (such as browsing a forum) is all very well as long as there is an objective behind it. Moreover, the objective should be a step towards achieving what you ultimately want to achieve from your business.
Think of it like building a wall.
If you were building a 5 meter wall for the side of a brand-new house, you would do it brick by brick or stone by stone, one after the other.
You should think of every action you take in relation to building your online business as one of these bricks. In exactly the same way, you build step-by-step, action by action. In this case however, your aim is to own a successful online business instead of a 5 meter wall!
To continue with the wall analogy, before you start building, you must have a detailed plan. After all, you wouldn’t throw up a wall without any kind of plan and for no reason whatsoever.
The exact same is true of your online marketing business.
You must have a plan that guides what you do every day. And like building the wall, your plan must be logically based on what you have done previously.
With the wall, you only begin the next layer of bricks when the previous one is completed. In online marketing, you do exactly the same.
For example, you cannot think about populating a website with content until you have the structure of the website in place. Similarly, you would not start writing articles to promote your business until your site is live on the Internet.
In short, action is critical but making sure that your actions follow a predefined plan is ultimately the key to long-term Internet marketing success.
Now, the only person who can formulate a plan that works for you is you. You are the only person who knows how many hours a week you have available to work your marketing business. No-one knows your current skill level or the state of your bank balance as well as you do.
Consequently, before starting to create a plan, you need to establish where you are starting from in terms of skill, ability and resources.
This is complementary to creating the ‘task journal’ that we considered in the previous outsourcing tutorial. If you know what you bring to the business and then compile a list of exactly what you do over a couple of weeks, you will see where the two match and where they don’t.
So, how do you formulate a plan?
The simple answer is, establish a goal and then work backwards from there. Having a goal or target is critical. Furthermore, it is just as important that your goal is expressed in very clear, concise terms.
For example, you start your business because you need more money. However, ‘I need some money’ is not a goal or objective. A goal is something that can be scored whilst a target is there to be hit.
What does ‘some money’ mean? Is $1 enough? It is after all ‘some money’.
But I guess you would not be satisfied if your business made just $1 over the coming 12 months. You need to be more precise and definite about what you want to achieve.
For example, it might be something like ‘I want to be earning $10,000 a month from my online marketing efforts 12 months from now’.
That is a very clear target, one that allows you to create a business plan designed to achieve it.
Now, this example may not fit where you are right now.
For instance, if you only have two hours a week to dedicate to your business, then $2000 or $3000 a month might be more realistic.
Aiming for some impossible pie-in-the-sky target will not help.
Whatever your objective, make sure it is realistic and if in doubt, always be conservative. With a target, you can now create a business plan.
Start by working backwards from your ultimate target to establish a monthly goal. For example, your objective in the first month might be to earn $50, whereas in the second month it will be $100, the third month $200 and so on.
Now you need to work out what you need to achieve this.
You might not be able to answer this question the first day you launch but it should only take a week or two to acquire enough knowledge to do so.
Break what needs to be done into manageable daily chunks.
Now you know exactly what you need to do every day to achieve your ultimate target. The benefit of this is that it brings a necessary discipline to your business activities. In fact, it turns you into a real business person.
This is your business. You are the boss.
You are also the only employee (ignoring the concept of outsourcing for now).
It is your job to make sure that everything that needs to be done gets done. You must therefore bring certain personal characteristics to your day-to-day business activities.
For example, there will be days when working your part-time business every evening seems like a real chore. These are the times when being a genuine self-starter prevents you falling behind your schedule.
This requires determination and willpower because there is no one else who is going to make you do what needs to be done.
Don’t get waylaid…
One of the biggest mistakes that online marketing beginners make is to buy every new product that comes along in the vain hope that this is somehow the ‘magic key’ they have been looking for.
As suggested, there is no such thing as a magic key – never has been, never will be. Furthermore, buying product after product is nothing more than an excuse for not taking action. It is also a very effective way of draining your bank account as well.
Do not fall into this trap. The ‘Journey Into Internet Marketing’ strategy works but only if you concentrate on making it work and focus on doing what is necessary to achieve what you want.
Set out on one road and stick to it come what may.
No matter how attractive the latest ‘hidden secrets’ product appears to be, ignore it.
The only thing it will do is distract you with information that you cannot use whilst making you increasingly poor.
The only things you should spend money on are tools and resources that will definitely help your current business. Moreover, you should only spend money on them when they are needed.
As an example, there are some great software tools that enable you to ratchet up almost every element of your marketing activities.
There are tools that enable you to submit unique articles to hundreds of directories at the same time and other tools that enable you to do the same with social bookmarking.
Even so, until you no longer have the time for these activities or you have enough money to pay for these tools, don’t even think about buying them.
Keep your money in your pocket and avoid every latest ‘must have’ product that is only going to distract you from your main objective.
The ‘Journey Into Internet Marketing’ tutorial course is a realistic A-Z of how to launch a successful Internet marketing business.
It is a practical plan based on experience that anyone can use as long as they take action and do so in a focused way.
If you follow the plan in the step-by-step manner in which it is presented, you will build your own online marketing business at your own speed.
But as I have stressed in this final conclusive tutorial, I can provide all of the information in the world and none of it has any value if you do not act upon what you have learned.
If you do, you will make money from this tutorial series (and when you do, please share your success story with me).
If you don’t however, you will be in exactly the same place a year or two years from now.
Over to you…